AEHADA Unveils New Brand Identity Reflecting A Commitment to Data-Driven Healthcare
Ann Arbor, MI, May 9, 2023 – Following the recent announcement regarding its name change, The Association for Executives in Healthcare Applications, Data & Analytics (AEHADA), unveils the significance behind this rebranding effort. “AEHADA has demonstrated its increased focus on using data and analytics to unlock meaningful insights within healthcare applications to improve clinical decision-making, supporting better patient care,” said David Finn, Vice President of AEHADA.
Initial elements of AEHADA’s brand evolution include the following:
AEHADA’s new branding was carefully selected in collaboration with the AEHADA Board to represent the organization’s expanded concentrations. The final brand selection includes a stylized “A” that represents the delta symbol, highlighting the Association’s role as an agent of change. With AEHADA’s expanded focus on data and analytics, this symbol effectively captures AEHADA’s changing direction and commitment to a data-driven approach to health and care. The three sides of the triangle also signify AEHADA’s equal commitment to applications, data, and analytics.
Symbolic Imagery: Inside of the delta symbol in AEHADA’s new logo, the Board selected a stylized version of stacked discs commonly used to represent data. The organization and the Board are proud of the new visual identity of AEHADA and feel confident that it precisely depicts the important shift in the enhanced focus of AEHADA, as well as its devotion to collaboration amongst applications leaders and data and analytics leaders.
New Brand Colors: The multitude of fresh colors speaks to the diversity and richness in applications, data, and analytics. The new gradient blue tones represent movement upwards and downwards, an expression of growth and accessibility across all platforms. In addition, the dark and light blue colors are frequently used to represent technology and coordinate well with the parent organization, CHIME’s, colors.
Board Support of New Industry Purpose
“Because AEHADA is now welcoming data and analytics leaders into the fold, the former branding focused solely on applications would no longer work to represent the entire AEHADA membership,” said Stacey Johnston, MD, AEHADA Board Member, VP & Chief Applications Officer, Baptist Health. “This new branding encompasses a wider range of members, collaborations, and possibilities to also show AEHADA’s emphasis on being a driver of change. The Board is excited about the expanded direction and branding of AEHADA. We can’t wait to see applications leaders working together with data and analytics leaders for the betterment of healthcare for all.”
“It was important to the Board that the new branding truly represent what AEHADA is all about—a collaborative approach to solving healthcare problems,” said Jason Ortiz, AEHADA Board Member & VP of Health Innovation, Safe Health Systems. “Not only do we want members of AEHADA to work together to bring positive change to healthcare, but we also want all the A-groups to cooperate to the mutual benefit of patients. The Association for Healthcare Information Security (AEHIS) and The Association for Healthcare Information Technology (AEHIT) also have vital roles to play in securing healthcare data and developing innovative technology that improves patient care.”
To learn more about AEHADA’s mission, vision, and its new direction, visit aehada.org.
AEHADA is an education and networking community designed to support and promote the professional needs of healthcare’s senior IT application leaders. AEHADA was formed by CHIME members and their direct reports to help support the next level of healthcare leaders. CHIME is the premier professional membership organization for chief information officers (CIOs) and other senior healthcare IT leaders. CHIME leadership heeded a message of concern from members that there was a distinct lack of education and resources geared towards healthcare applications executives; AEHADA was designed to address that unmet need in the industry.
The College of Healthcare Information Management Executives (CHIME) is an executive organization dedicated to serving chief information officers (CIOs), chief medical information officers (CMIOs), chief nursing information officers (CNIOs), chief innovation officers (CIOs), chief digital officers (CDOs) and other senior healthcare IT leaders. With more than 5,000 members in 56 countries plus two U.S. territories and over 150 healthcare IT business partners and professional services firms, CHIME and its three associations provide a highly interactive, trusted environment enabling senior professional and industry leaders to collaborate, exchange best practices, address professional development needs and advocate the effective use of information management to improve the health and care in the communities they serve. For more information, please visit chimecentral.org.
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